Trademark Registration

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A trademark is a word, phrase, symbol, logo or design, or a combination of words, phrases, symbols, logos or designs, that identifies and distinguishes the source of the goods of one party from those of others.

An example is the six Coca-Cola cans on the left all in different languages, but easily recognizable as the product Coca-Cola. Why? The red can, the white ribbon, the styling of the wording, all registered trademarks that serve to identify the brand and product source.

A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service rather than a product, such as “When it absolutely, positively, has to be there overnight" identifying brand and source of overnight delivery services by FedEx.

The terms "trademark” and “mark” are often used interchangeably to refer to both trademarks and servicemarks.